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In 1965 Lion Manufacturing introduced the first LIFTALL straight masted rough terrain forklift. A reputation for quality and reliability in LIFTALL trucks quickly became a standard in the forklift industry. For 24 years, LIFTALL continued to build trucks meeting and surpassing their own high quality reputation.

D-7 Manufacturing, Inc. was founded in 1989 by William Donohue, a 35-year veteran of the forklift industry, to provide parts and support to LIFTALL customers.

Soon realizing that the best way to serve their customers was to manufacture the trucks themselves as well as their parts, D-7 acquired the LIFTALL product line and began manufacturing these rugged lifts in Sparks, Nevada.

LIFTALL is a registered trademark.